Reebok:

2006/7 introduced a photocopied punk inspired graphic style. 2007/8 evolved to a hand-made DIY, protest banner inspired language. 2008/9 builds on the established counter-culture themes and goes back to basics with early computer graphics. Read More >

Following on from the 06/7 campaign, we designed a new visual language for the 07/8 seasons. Some elements were evolutions of the previous identity – ie. the logo and photography brief. But with the graphics we decided on a more confrontational approach. Read More >

Wakelin’s are a Saffron Walden based estate agents. We were asked to create a new identity for the company. Read More >

In February 2005 Apropos was asked by the newly established European Marketing Department at Reebok to create a visual language for Football. Read More >

Evolved from the rectangular Helly Hansen logo, a field frame was taken as the graphic theme for the 2004/05 seasons. Read More >

Most of the day spent changing one image on the stage backdrop for Andriy Shevchenko’s launch.
It took ages to re-scan an A3 photocopy at 2000dpi, then to add it to a 4GB layered Photoshop file, measuring 3.5 x 2.5 metres. Then another hour and a half to burn DVD’s. Read More >

This is the speed boat Andriy Shevchenko will arrive on for his RBK launch next Monday. The photo’s are by Matthew at RegalCharter.com. PS. the black circle shows where the logo’s going. Read More >

Much quieter after yesterday’s mega stress, nearly lost it, day. Proofs of the product cards arrived and were fine. Purchase order from Saatchi’s arrived, so I can get paid… very good. Updated Shevchenko venue graphics. Read More >

Today is Gus’ second birthday and we are having a party. Unfortunately I missed most of it. Up an down stairs sending files to people who already have what they’re asking for. Helping people who pretend they don’t know how to do basic tasks. Read More >

Heavy day – up early. Finished first draft of Shevchenko venue. Last of the Henry graphics to Urban. Then most of the day spent on dreaded product cards. Several drafts later client gives approval. I convert to paths, burn a disc, print hard copies and drive to the printers. Home for 11pm. Read More >