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19.04.14 - 

Design, Research &
Communication Studio:

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MOTHER_LOVE_sm
Design Essentials is an independent shop in Saffron Walden, sourcing artwork and products from a diverse and constantly changing collection of designer-makers. We created a simple brand identity lending itself to a high-impact window campaign. Bold type in bright colours with a distinctive sense of humour were chosen to reinforce the unpretentious philosophy and accessible high-street design offer. Read More >

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ISPO14_EA2
This week I made the trip to the wintersports trade fair ISPO in Munich. I’ve been visiting the show on and off since 1998 and last made the journey in 2011. The well known ski brands are pretty much what you’d expect – big pine stands, low on creativity, big on logos. It’s usually the up and coming brands that make an effort. Read More >

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Frontier is a leading economics consulting firm involved in some of the most interesting, topical and high profile issues in the world of business and economics. Read More >

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Established in 1825 Clarks is one of the oldest footwear companies in the world. They are a truly international brand with offices in 35 countries selling more than 50 million pairs of shoes each year making Clarks the biggest everyday footwear brand in the world. Read More >

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Working on an identity for architect Jason Bagge. I made a custom type face which combines the classical characteristics of a serif type face with the modernity of a stencil design to arrive at a contemporary organic marque.
More examples of the identity as they become available…

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Back in March 2011 Apropos was invited by Salomon to take part in a paid pitch to design a new global brand logotype for the mountain sports company. The key aspect of the brief was to re-introduce the heritage-S symbol, which had been used by Salomon for the majority of its history. Read More >

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Over the Summer I worked on a series of POS designs for Reebok, extending the established ZigTech creative across a range of clothing. ZigTech is designed for running and gym training – Read More >

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Concept development project with Reebok for their men’s toning footwear range. Working with the Amsterdam marketing office to develop a campaign which explains the bosu-ball inspired pod technology of Reebok’s RunTone and TrainTone shoes to a male audience. The concept was applied to posters, vinyl graphics, countertop leaflet dispensers, and promotional items. Read More >

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Recent work on a new identity for photographer Richard Legge. Richard studied at the Norwich School of Art and has worked internationally for publications including Vanity Fair, Indian Vogue, The Observer, The Telegraph, The Times, Kraken Publishing and Blueprint Magazine. He has also worked with me on Musto projects and with Yamaha on brand commissions. Read More >

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It’s early days but the Cambridge Creative Network plans to offer a showcase and networking forum for artists, designers, writers, musicians – in fact anyone working creatively in the Cambridge area. Read More >