Design, Research &
Communication Studio:

Over the Summer I worked on a series of POS designs for Reebok, extending the established ZigTech creative across a range of clothing. ZigTech is designed for running and gym training – Read More >

Concept development project with Reebok for their men’s toning footwear range. Working with the Amsterdam marketing office to develop a campaign which explains the bosu-ball inspired pod technology of Reebok’s RunTone and TrainTone shoes to a male audience. The concept was applied to posters, vinyl graphics, countertop leaflet dispensers, and promotional items. Read More >

Recent work on a new identity for photographer Richard Legge. Richard studied at the Norwich School of Art and has worked internationally for publications including Vanity Fair, Indian Vogue, The Observer, The Telegraph, The Times, Kraken Publishing and Blueprint Magazine. He has also worked with me on Musto projects and with Yamaha on brand commissions. Read More >

It’s early days but the Cambridge Creative Network plans to offer a showcase and networking forum for artists, designers, writers, musicians – in fact anyone working creatively in the Cambridge area. Read More >

A series of POS layout ideas for Reebok’s range of pre-teen children’s trainers. We made characters and other graphic elements, as if drawn by children. These elements were used to represent the lively imaginations of kids at play. Read More >

Magenta Retail provides an International retail consultancy service to premium brands including Delsey Luggage and The Conran Shop. We designed a visual language before applying to business cards (2 colour foil block – printed by Generation Press) and a simple website (built by White Horse Web). Visit www.magentaretail.co.uk to find out more. Read More >

New logotype and identity for the Liverpool based product designer.
In October 2009 Ilsa Parry won the BBC Design For Life TV series in which 12 designers competed for a placement at Philippe Starck’s Paris studio. Read More >

In January 2008 Apropos- was commissioned to carry out a comprehensive brand re-positioning exercise. Musto was established by British Olympic sailing medallist Keith Musto in 1965. Their product is worn by Ellen MacArthur and the majority of sailors in the Volvo Ocean and Vendee Globe races. Read More >

2006/7 introduced a photocopied punk inspired graphic style. 2007/8 evolved to a hand-made DIY, protest banner inspired language. 2008/9 builds on the established counter-culture themes and goes back to basics with early computer graphics. Read More >

Following on from the 06/7 campaign, we designed a new visual language for the 07/8 seasons. Some elements were evolutions of the previous identity – ie. the logo and photography brief. But with the graphics we decided on a more confrontational approach. Read More >