A series of POS layout ideas for Reebok’s range of pre-teen children’s trainers. We made characters and other graphic elements, as if drawn by children. These elements were used to represent the lively imaginations of kids at play. Read More >
Reebok Kids:
Magenta Retail:
Magenta Retail provides an International retail consultancy service to premium brands including Delsey Luggage and The Conran Shop. We designed a visual language before applying to business cards (2 colour foil block – printed by Generation Press) and a simple website (built by White Horse Web). Visit www.magentaretail.co.uk to find out more. Read More >
Ilsa Parry:
New logotype and identity for the Liverpool based product designer.
In October 2009 Ilsa Parry won the BBC Design For Life TV series in which 12 designers competed for a placement at Philippe Starck’s Paris studio. Read More >
Musto:
In January 2008 Apropos- was commissioned to carry out a comprehensive brand re-positioning exercise. Musto was established by British Olympic sailing medallist Keith Musto in 1965. Their product is worn by Ellen MacArthur and the majority of sailors in the Volvo Ocean and Vendee Globe races. Read More >
Reebok Football 08/09:
2006/7 introduced a photocopied punk inspired graphic style. 2007/8 evolved to a hand-made DIY, protest banner inspired language. 2008/9 builds on the established counter-culture themes and goes back to basics with early computer graphics. Read More >
Reebok Football 07/08:
Following on from the 06/7 campaign, we designed a new visual language for the 07/8 seasons. Some elements were evolutions of the previous identity – ie. the logo and photography brief. But with the graphics we decided on a more confrontational approach. Read More >
Wakelin’s Estate Agent:
Wakelin’s are a Saffron Walden based estate agents. We were asked to create a new identity for the company. Read More >
Reebok Football 06/07:
In February 2005 Apropos was asked by the newly established European Marketing Department at Reebok to create a visual language for Football. Read More >
Helly Hansen 04/05:
Evolved from the rectangular Helly Hansen logo, a field frame was taken as the graphic theme for the 2004/05 seasons. Read More >
Helly Hansen 03/04:
Our brand work began in 2002 but this was the first of the full visual languages produced for Helly Hansen. The marketing team wanted to shift customer understanding of the company, as it made the transition from a technical to a lifestyle brand. Read More >
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Portfolio Categories >
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Clients >
- 4th Estate Publishing:One of the most innovative imprints in the industry with a reputation for selecting critically-acclaimed titles.
- Artists & Designers:Various identity and web commissions.
- Channel Four:Groundbreaking British public-service television broadcaster.
- Elsevier:Medical and scientific book publisher.
- Faber & Faber:One of the last of the great independent publishing houses in London.
- Helly Hansen:A Norwegian brand - manufacturing technical Sailing and Wintersports clothing.
- Icon Art Publishing:Greeting card and art print supplier.
- Mac User Magazine:A fortnightly guide to choosing and using the latest Mac hardware and software.
- Magenta Retail:Offering international retail consultancy service to premium brands including The Conran Shop.
- Musto:Sailing, Shooting and Equestrian clothing manufacturer.
- Reebok:Established sport and lifestyle clothing brand.
- Studio Projects:Self initiated projects and exhibition work.
- Taylor & Francis Publishing:A leading international academic publisher.
- Tommy Hilfiger:Iconic American fashion brand.
- Wakelin's Estate Agent:Family run property business.
- 4th Estate Publishing:
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Latest >
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Apropos-Field:
Apropos-Field documents an area of land in meter square photos.
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Reebok Kids:
Series of POS layouts for Reebok’s Kids range.
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Magenta Retail:
New identity for consultancy offering retail planning advice.
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Dave Trott – The Typographic Circle:
Poster promoting the influential advertising creative’s talk to The Typographic Circle.
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Ilsa Parry:
New identity for BBC “Design For Life” winner.
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Michelle Thompson:
Identity and web design for influential British illustrator.
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Musto:
Comprehensive research and brand re-positioning commission.
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Musto:
Working with BT Fresca, we designed graphic elements and oversaw development in line with the visual language.
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Musto:
Series of designs for core market, lifestyle titles, events and POS.
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Musto Brand Book:
Designed for the re-launch of the Musto brand and distributed to all delegates at the global sales meeting.
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Apropos-Field:
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Advertising >
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Musto:
Series of designs for core market, lifestyle titles, events and POS.
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Reebok Football 07/08:
Year 2: magazine and POS campaign.
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Reebok Football 06/07:
Launch campaign in magazines and prime billboard sites.
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Helly Hansen Sailing:
Promoting the Norwegian technical clothing company Spring/Summer offer.
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Reebok – Amir Khan:
A series of POS designs with photography by Ray Watkins.
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Helly Hansen Wintersports:
Campaign to introduce the Autumn/ Winter 2002 product range.
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Channel Four – Will & Grace:
Magazine campaign promoting the launch of US comedy Will & Grace.
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Reebok Classics – World Cup:
Campaign to promote Reebok Classics range of trainers o the run up to the World Cup.
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Musto:
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Brand >
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Reebok Kids:
Series of POS layouts for Reebok’s Kids range.
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Magenta Retail:
New identity for consultancy offering retail planning advice.
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Ilsa Parry:
New identity for BBC “Design For Life” winner.
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Musto:
Comprehensive research and brand re-positioning commission.
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Reebok Football 08/09:
The Reebok Football visual language in it’s third stage of evolution.
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Reebok Football 07/08:
Second phase of the Reebok Football brand development.
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Wakelin’s Estate Agent:
All encompassing brand development commission.
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Reebok Football 06/07:
A visual identity created for the re-launch of Reebok’s football collection.
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Helly Hansen 04/05:
Third stage of the visual language applied to product and marketing material.
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Helly Hansen 03/04:
Seasonal visual language development with Norwegian sports brand.
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Reebok Kids:
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Publishing >
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4th Estate:
Sonic Boom – book jacket design.
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MacUser Magazine:
Series of article illustrations created for the market leading title.
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Faber – About Series:
A series of titles covering celebrated playwrights.
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Apropos-Everybody:
Studio research and publishing project, exhibited as part of London Design Week.
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Taylor & Francis:
Various cover designs for the non-fiction publisher.
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Gray’s Anatomy for Students:
Proposals for a new student edition of Gray’s Anatomy.
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4th Estate:
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Print >
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Apropos-Field:
Apropos-Field documents an area of land in meter square photos.
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Dave Trott – The Typographic Circle:
Poster promoting the influential advertising creative’s talk to The Typographic Circle.
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Musto Brand Book:
Designed for the re-launch of the Musto brand and distributed to all delegates at the global sales meeting.
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Musto Brochures:
Series of A5 brochures for the AW08 season.
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Tommy Hilfiger:
Press packs for the London launch of a men’s suit collection with Thierry Henry.
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Press Packs:
Two press packs designed for Reebok Football events.
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M&C Saatchi/Reebok – My Hero:
Film poster to promote Thierry Henry and Alan Iverson as brand ambassadors.
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Wakelin’s Stationery:
Corporate stationery including letterheads, compliment slip, business cards, folder, CD slip and postcard mailshot.
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Reebok European HO:
Large scale graphic for Reebok’s European head office.
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Apropos-Field:
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Web >