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21.11.17 - 

Reebok:

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Reebok_0607_advert_1The visual language governed every aspect of the design, from the white background to the branding, type, layout and photocopied graphics. The photography is by Perou, who was also proposed within the visual language. The campaign was produced by Leagas Delaney. It includes magazine ads and outdoor multi-sheet placements. Read More >

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Working directly with the Marketing Dept at Channel Four Television, we designed a magazine advertising campaign to promote the launch of Will & Grace. The show was new to UK audiences. Our brief was to create a story around a series of US comedies, capitalising on the popularity of the well established Ally McBeal and Friends shows. Read More >

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HH_DavidThe Winter 2002 magazine campaign was built around the wintersports pro-team. Designs were produced for 5 skiers and 5 snowboarders. Photographer Ray Watkins was commissioned to produce a series of images in a documentary/reportage style. Read More >

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musto_ad3Series of product specific designs for core market publications – eg. Horse & Hound and Yachting World. Also, premium advertising templates for event sponsorship and lifestyle magazines. Simple designs reinforcing the authentic and technical brand message. Read More >

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We were asked to design a fold-out poster which would be distributed at football matches at the start of the 2007 football season. The poster was a manifesto, a statement by Reebok to explain their vision of the game and illustrate new product. Leagas Delaney designed the print campaign in line with the visual language. We created the graphic headline text for both Performance and Lifestyle campaigns. Read More >

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HH_summer_1We worked closely with the Marketing Department at Helly Hansen’s head office near Oslo, mixing dramatic action photography with a second colorised image to create an energetic aspirational message. The Spring/Summer 2002 Sailing campaign was run in core market magazines, lifestyle titles and point of sale. Read More >

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rbk_Khan_3Series of POS proposals. We created a variety of background textures with painted marks. Read More >

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Rbk_Classics_FINALIn February 2006 Apropos was asked to create an in-store graphic style for a campaign to promote a limited edition of the Reebok Classic trainer collection. Read More >