Apropos - Graphic Design & Research Studio » Wakelin’s Estate Agent http://www.apropos-site.com Design, Research & Communication Studio Wed, 08 Feb 2012 11:28:21 +0000 en hourly 1 http://wordpress.org/?v=3.0.2 Wakelin’s Estate Agent http://www.apropos-site.com/2007/06/30/wakelins-estate-agent/ http://www.apropos-site.com/2007/06/30/wakelins-estate-agent/#comments Sat, 30 Jun 2007 09:26:59 +0000 Gareth http://www.apropos-site.com/?p=2390 wakelins_sale2
Wakelin’s are a Saffron Walden based estate agents. We were asked to create a new identity for the company. The original brand had been created 15 years previously, and while successful, the time was right to re-position and contemporise.

Brand Development -

wakelins_collage
Following an initial research stage, we developed a range of possible directions. The final design is an evolution of the original brand. We softened the graphics and introduced a livelier colour palette which better reflects the company and the changing needs/aspirations of the market. The new identity was applied to all company stationery including business card, compliment slip and letterhead.wakelins_block

Shop Front & Property Boards -

wakelins_office
A bright orange and green were used for high road-side visibility. Orange “For Sale” boards changing to green when “Sold”. The brighter colours were softened in combination with a deep burgundy and grey for corporate stationery – communicating a traditional company with a contemporary edge.

wakelins_sale
wakelins_sold2
wakelins_sold

Advertising -

wakelins_CHURCH.jpg
Photographer Richard Legge was commissioned to create a library of contemporary local images which could be used to build awareness of the Wakelin’s brand. These were used in a series of posters, full page newspaper and magazines designs.

wakelins_ROUNDABOUT.jpg
wakelins_photos

Web -

wakelins_hp_trees

]]> http://www.apropos-site.com/2007/06/30/wakelins-estate-agent/feed/ 2 Wakelin’s Stationery http://www.apropos-site.com/2007/04/06/wakelins-stationery/ http://www.apropos-site.com/2007/04/06/wakelins-stationery/#comments Fri, 06 Apr 2007 09:11:30 +0000 Gareth http://www.apropos-site.com/?p=2884 wakelins_stationery5
We created a corporate stationery pack including business cards, letterheads, compliment slips, CD slip and folder. Richard Legge created a library of local images which were used in a series of 12 postcards – mailed to more than 20,000 homes. While aspirational and atmospheric care was taken to include references to the modern world and real life. The images helped reaffirm Wakelin’s position as the authentic, local, independent agency.

wakelins_stationery1
wakelins_stationery4
wakelins_stationery2
wakelins_stationery6
wakelins_stationery7
wakelins_stationery8

]]> http://www.apropos-site.com/2007/04/06/wakelins-stationery/feed/ 0