2006/7 introduced a photocopied punk inspired graphic style. 2007/8 evolved to a hand-made DIY, protest banner inspired language. 2008/9 builds on the established counter-culture themes and goes back to basics with early computer graphics. Read More >
Reebok Football 08/09:
Reebok Football 07/08:
Following on from the 06/7 campaign, we designed a new visual language for the 07/8 seasons. Some elements were evolutions of the previous identity – ie. the logo and photography brief. But with the graphics we decided on a more confrontational approach. Read More >
Reebok Football 07/08:
We were asked to design a fold-out poster which would be distributed at football matches at the start of the 2007 football season. The poster was a manifesto, a statement by Reebok to explain their vision of the game and illustrate new product. Leagas Delaney designed the print campaign in line with the visual language. We created the graphic headline text for both Performance and Lifestyle campaigns. Read More >
Press Packs:
06/07 Reebok Football Press Launch
Given to attendees of Thierry Henry’s and Andriy Shevchenko’s launch events. Packs included a folder, headed stationery and product information cards. Read More >
M&C Saatchi/Reebok – My Hero:
M&C Saatchi asked us to create ideas for a poster promoting a film in which Thierry Henry talks about his sporting hero – Alan Iverson. Read More >
Reebok Football 06/07:
In February 2005 Apropos was asked by the newly established European Marketing Department at Reebok to create a visual language for Football. Read More >
Reebok Football 06/07:
The visual language governed every aspect of the design, from the white background to the branding, type, layout and photocopied graphics. The photography is by Perou, who was also proposed within the visual language. The campaign was produced by Leagas Delaney. It includes magazine ads and outdoor multi-sheet placements. Read More >
Reebok European HO:
A collage of adverts from the I am what I am campaign was modified for Reebok’s European Head Office Read More >
Reebok – Amir Khan:
Series of POS proposals. We created a variety of background textures with painted marks. Read More >
Reebok Classics – World Cup:
In February 2006 Apropos was asked to create an in-store graphic style for a campaign to promote a limited edition of the Reebok Classic trainer collection. Read More >
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Portfolio Categories >
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Clients >
- 4th Estate Publishing:One of the most innovative imprints in the industry with a reputation for selecting critically-acclaimed titles.
- Apropos-Everybody:Studio research project and 36 page booklet.
- Artists & Designers:Various identity and web commissions.
- Channel Four:Groundbreaking British public-service television broadcaster.
- Elsevier:Medical and scientific book publisher.
- Faber & Faber:One of the last of the great independent publishing houses in London.
- Helly Hansen:A Norwegian brand - manufacturing technical Sailing and Wintersports clothing.
- Icon Art Publishing:Greeting card and art print supplier.
- Mac User Magazine:A fortnightly guide to choosing and using the latest Mac hardware and software.
- Musto:Sailing, Shooting and Equestrian clothing manufacturer.
- Reebok:Established sport and lifestyle clothing brand.
- Taylor & Francis Publishing:A leading international academic publisher.
- Tommy Hilfiger:Iconic American fashion brand.
- Wakelin's Estate Agent:Family run property business.
- 4th Estate Publishing:
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Latest >
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Dave Trott – The Typographic Circle:
Poster promoting the influential advertising creative’s talk to The Typographic Circle.
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Ilsa Parry:
New identity for BBC “Design For Life” winner.
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Michelle Thompson:
Identity and web design for influential British illustrator.
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Musto:
Comprehensive research and brand re-positioning commission.
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Musto:
Working with BT Fresca, we designed graphic elements and oversaw development in line with the visual language.
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Musto:
Series of designs for core market, lifestyle titles, events and POS.
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Musto Brand Book:
Designed for the re-launch of the Musto brand and distributed to all delegates at the global sales meeting.
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Musto Brochures:
Series of A5 brochures for the AW08 season.
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Reebok Football 08/09:
The Reebok Football visual language in it’s third stage of evolution.
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Tommy Hilfiger:
Press packs for the London launch of a men’s suit collection with Thierry Henry.
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Dave Trott – The Typographic Circle:
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Advertising >
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Musto:
Series of designs for core market, lifestyle titles, events and POS.
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Reebok Football 07/08:
Year 2: magazine and POS campaign.
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Reebok Football 06/07:
Launch campaign in magazines and prime billboard sites.
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Helly Hansen Sailing:
Promoting the Norwegian technical clothing company Spring/Summer offer.
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Reebok – Amir Khan:
A series of POS designs with photography by Ray Watkins.
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Helly Hansen Wintersports:
Campaign to introduce the Autumn/ Winter 2002 product range.
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Channel Four – Will & Grace:
Magazine campaign promoting the launch of US comedy Will & Grace.
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Reebok Classics – World Cup:
Campaign to promote Reebok Classics range of trainers o the run up to the World Cup.
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Musto:
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Brand >
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Ilsa Parry:
New identity for BBC “Design For Life” winner.
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Musto:
Comprehensive research and brand re-positioning commission.
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Reebok Football 08/09:
The Reebok Football visual language in it’s third stage of evolution.
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Reebok Football 07/08:
Second phase of the Reebok Football brand development.
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Wakelin’s Estate Agent:
All encompassing brand development commission.
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Reebok Football 06/07:
A visual identity created for the re-launch of Reebok’s football collection.
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Helly Hansen 04/05:
Third stage of the visual language applied to product and marketing material.
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Helly Hansen 03/04:
Seasonal visual language development with Norwegian sports brand.
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Icon Art Publishing:
Product brands, POS, advertising and trade stand designs for art print and greetings card company.
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Ilsa Parry:
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Publishing >
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4th Estate:
Sonic Boom – book jacket design.
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MacUser Magazine:
Series of article illustrations created for the market leading title.
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Faber – About Series:
A series of titles covering celebrated playwrights.
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Apropos-Everybody:
Studio research and publishing project, exhibited as part of London Design Week.
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Taylor & Francis:
Various cover designs for the non-fiction publisher.
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Gray’s Anatomy for Students:
Proposals for a new student edition of Gray’s Anatomy.
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4th Estate:
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Print >
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Dave Trott – The Typographic Circle:
Poster promoting the influential advertising creative’s talk to The Typographic Circle.
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Musto Brand Book:
Designed for the re-launch of the Musto brand and distributed to all delegates at the global sales meeting.
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Musto Brochures:
Series of A5 brochures for the AW08 season.
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Tommy Hilfiger:
Press packs for the London launch of a men’s suit collection with Thierry Henry.
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Press Packs:
Two press packs designed for Reebok Football events.
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M&C Saatchi/Reebok – My Hero:
Film poster to promote Thierry Henry and Alan Iverson as brand ambassadors.
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Wakelin’s Stationery:
Corporate stationery including letterheads, compliment slip, business cards, folder, CD slip and postcard mailshot.
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Reebok European HO:
Large scale graphic for Reebok’s European head office.
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Dave Trott – The Typographic Circle:
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Web >