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25.04.17 - 

Reebok:

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Reebok_0607_advert_1The visual language governed every aspect of the design, from the white background to the branding, type, layout and photocopied graphics. The photography is by Perou, who was also proposed within the visual language. The campaign was produced by Leagas Delaney. It includes magazine ads and outdoor multi-sheet placements. Read More >

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Over the Summer I worked on a series of POS designs for Reebok, extending the established ZigTech creative across a range of clothing. ZigTech is designed for running and gym training – Read More >

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Concept development project with Reebok for their men’s toning footwear range. Working with the Amsterdam marketing office to develop a campaign which explains the bosu-ball inspired pod technology of Reebok’s RunTone and TrainTone shoes to a male audience. The concept was applied to posters, vinyl graphics, countertop leaflet dispensers, and promotional items. Read More >

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A series of POS layout ideas for Reebok’s range of pre-teen children’s trainers. We made characters and other graphic elements, as if drawn by children. These elements were used to represent the lively imaginations of kids at play. Read More >

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reebok_logo_42006/7 introduced a photocopied punk inspired graphic style. 2007/8 evolved to a hand-made DIY, protest banner inspired language. 2008/9 builds on the established counter-culture themes and goes back to basics with early computer graphics. Read More >

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Following on from the 06/7 campaign, we designed a new visual language for the 07/8 seasons. Some elements were evolutions of the previous identity – ie. the logo and photography brief. But with the graphics we decided on a more confrontational approach. Read More >

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We were asked to design a fold-out poster which would be distributed at football matches at the start of the 2007 football season. The poster was a manifesto, a statement by Reebok to explain their vision of the game and illustrate new product. Leagas Delaney designed the print campaign in line with the visual language. We created the graphic headline text for both Performance and Lifestyle campaigns. Read More >

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06/07 Reebok Football Press Launch

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Given to attendees of Thierry Henry’s and Andriy Shevchenko’s launch events. Packs included a folder, headed stationery and product information cards. Read More >

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M&C Saatchi asked us to create ideas for a poster promoting a film in which Thierry Henry talks about his sporting hero – Alan Iverson. Read More >

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In February 2005 Apropos was asked by the newly established European Marketing Department at Reebok to create a visual language for Football. Read More >