SEARCH:
RSS Feed / Atom: Subscribe for News & Updates
20.09.17 - 

Musto:

-

musto_revealIn January 2008 Apropos- was commissioned to carry out a comprehensive brand re-positioning exercise. Musto was established by British Olympic sailing medallist Keith Musto in 1965. Their product is worn by Ellen MacArthur and the majority of sailors in the Volvo Ocean and Vendee Globe races. Read More >

-

musto_men
BT Fresca were appointed to re-design Musto’s web site and upgrade to full e-commerce facility. Apropos- briefed and worked with the development team. We also provided graphic components – banners, graphics, background imagery and textures. The site launched in March 2009. Read More >

-

musto_ad3Series of product specific designs for core market publications – eg. Horse & Hound and Yachting World. Also, premium advertising templates for event sponsorship and lifestyle magazines. Simple designs reinforcing the authentic and technical brand message. Read More >

-

musto_cover
We designed a book to illustrate the new brand vision, which was distributed among delegates at the global sales meeting. Richard Legge was commissioned to photograph behind the scenes at the Musto factory. The cover was foil blocked. Read More >

-

musto_cat_cov1Autumn/Winter 2008 Equestrian, Shooting and Lifestyle range brochures. A series of A5 booklet inserts, distributed in magazines. The Lifestyle brochure was photographed by Richard Legge – a one day shoot at locations on the Devon coast. Read More >