In January 2008 Apropos- was commissioned to carry out a comprehensive brand re-positioning exercise. Musto was established by British Olympic sailing medallist Keith Musto in 1965. Their product is worn by Ellen MacArthur and the majority of sailors in the Volvo Ocean and Vendee Globe races. Read More >
Musto:
Musto:
BT Fresca were appointed to re-design Musto’s web site and upgrade to full e-commerce facility. Apropos- briefed and worked with the development team. We also provided graphic components – banners, graphics, background imagery and textures. The site launched in March 2009. Read More >
Musto:
Series of product specific designs for core market publications – eg. Horse & Hound and Yachting World. Also, premium advertising templates for event sponsorship and lifestyle magazines. Simple designs reinforcing the authentic and technical brand message. Read More >
Musto Brand Book:
We designed a book to illustrate the new brand vision, which was distributed among delegates at the global sales meeting. Richard Legge was commissioned to photograph behind the scenes at the Musto factory. The cover was foil blocked. Read More >
Musto Brochures:
Autumn/Winter 2008 Equestrian, Shooting and Lifestyle range brochures. A series of A5 booklet inserts, distributed in magazines. The Lifestyle brochure was photographed by Richard Legge – a one day shoot at locations on the Devon coast. Read More >
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Portfolio Categories >
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Clients >
- 4th Estate Publishing:One of the most innovative imprints in the industry with a reputation for selecting critically-acclaimed titles.
- Apropos-Everybody:Studio research project and 36 page booklet.
- Artists & Designers:Various identity and web commissions.
- Channel Four:Groundbreaking British public-service television broadcaster.
- Elsevier:Medical and scientific book publisher.
- Faber & Faber:One of the last of the great independent publishing houses in London.
- Helly Hansen:A Norwegian brand - manufacturing technical Sailing and Wintersports clothing.
- Icon Art Publishing:Greeting card and art print supplier.
- Mac User Magazine:A fortnightly guide to choosing and using the latest Mac hardware and software.
- Musto:Sailing, Shooting and Equestrian clothing manufacturer.
- Reebok:Established sport and lifestyle clothing brand.
- Taylor & Francis Publishing:A leading international academic publisher.
- Tommy Hilfiger:Iconic American fashion brand.
- Wakelin's Estate Agent:Family run property business.
- 4th Estate Publishing:
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Latest >
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Dave Trott – The Typographic Circle:
Poster promoting the influential advertising creative’s talk to The Typographic Circle.
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Ilsa Parry:
New identity for BBC “Design For Life” winner.
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Michelle Thompson:
Identity and web design for influential British illustrator.
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Musto:
Comprehensive research and brand re-positioning commission.
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Musto:
Working with BT Fresca, we designed graphic elements and oversaw development in line with the visual language.
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Musto:
Series of designs for core market, lifestyle titles, events and POS.
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Musto Brand Book:
Designed for the re-launch of the Musto brand and distributed to all delegates at the global sales meeting.
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Musto Brochures:
Series of A5 brochures for the AW08 season.
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Reebok Football 08/09:
The Reebok Football visual language in it’s third stage of evolution.
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Tommy Hilfiger:
Press packs for the London launch of a men’s suit collection with Thierry Henry.
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Dave Trott – The Typographic Circle:
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Advertising >
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Musto:
Series of designs for core market, lifestyle titles, events and POS.
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Reebok Football 07/08:
Year 2: magazine and POS campaign.
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Reebok Football 06/07:
Launch campaign in magazines and prime billboard sites.
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Helly Hansen Sailing:
Promoting the Norwegian technical clothing company Spring/Summer offer.
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Reebok – Amir Khan:
A series of POS designs with photography by Ray Watkins.
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Helly Hansen Wintersports:
Campaign to introduce the Autumn/ Winter 2002 product range.
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Channel Four – Will & Grace:
Magazine campaign promoting the launch of US comedy Will & Grace.
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Reebok Classics – World Cup:
Campaign to promote Reebok Classics range of trainers o the run up to the World Cup.
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Musto:
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Brand >
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Ilsa Parry:
New identity for BBC “Design For Life” winner.
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Musto:
Comprehensive research and brand re-positioning commission.
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Reebok Football 08/09:
The Reebok Football visual language in it’s third stage of evolution.
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Reebok Football 07/08:
Second phase of the Reebok Football brand development.
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Wakelin’s Estate Agent:
All encompassing brand development commission.
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Reebok Football 06/07:
A visual identity created for the re-launch of Reebok’s football collection.
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Helly Hansen 04/05:
Third stage of the visual language applied to product and marketing material.
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Helly Hansen 03/04:
Seasonal visual language development with Norwegian sports brand.
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Icon Art Publishing:
Product brands, POS, advertising and trade stand designs for art print and greetings card company.
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Ilsa Parry:
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Publishing >
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4th Estate:
Sonic Boom – book jacket design.
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MacUser Magazine:
Series of article illustrations created for the market leading title.
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Faber – About Series:
A series of titles covering celebrated playwrights.
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Apropos-Everybody:
Studio research and publishing project, exhibited as part of London Design Week.
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Taylor & Francis:
Various cover designs for the non-fiction publisher.
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Gray’s Anatomy for Students:
Proposals for a new student edition of Gray’s Anatomy.
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4th Estate:
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Print >
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Dave Trott – The Typographic Circle:
Poster promoting the influential advertising creative’s talk to The Typographic Circle.
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Musto Brand Book:
Designed for the re-launch of the Musto brand and distributed to all delegates at the global sales meeting.
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Musto Brochures:
Series of A5 brochures for the AW08 season.
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Tommy Hilfiger:
Press packs for the London launch of a men’s suit collection with Thierry Henry.
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Press Packs:
Two press packs designed for Reebok Football events.
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M&C Saatchi/Reebok – My Hero:
Film poster to promote Thierry Henry and Alan Iverson as brand ambassadors.
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Wakelin’s Stationery:
Corporate stationery including letterheads, compliment slip, business cards, folder, CD slip and postcard mailshot.
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Reebok European HO:
Large scale graphic for Reebok’s European head office.
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Dave Trott – The Typographic Circle:
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Web >