Icon Art Publishing

Gareth — Thu, 01 Jun 2006 12:53:30 +0000

Icon is a greetings card and print/frame manufacturer. Apropos provided a general design and consultancy service. We created design templates for themed card collections, trade shows, promotional material, advertising and packaging. The Icon corporate logotype mixes the classical Baskerville typeface with a contemporary and individual graphic element. We wanted the brand to communicate values of reliability and quality with those of modernity and innovation.

Product Sub-Brands –

Cult Images -

A series of cards initially based on classic black and white photographs of stars from the 1950′s – 80′s. This was later developed to include colour images. We designed a graphic style referencing headine type of the sixties, record covers and movie posters. Various typographic layouts were provided, including vertical and horizontal options.

Lyric –

Series of cards taking quotations as the subject. A special green was used to brand the series.

Exposure –

Designed for a series of fine art photography cards.

Red Sexy -

Risqué subject matter for the 18+ age group, students, office party, hen/stag night. The imagery concentrates on the bizarre, unconventional and borderline disgusting.

Flashback –

A series of cards affectionately satirizing 70′s and 80′s pop acts. This collection used a silver ink with glitter printed as a special, plus a silver envelope.

Trade Stand Graphics –

Apropos designed and supplied graphics for various trade fairs in Europe and the US.

Advertising –

Trade show brochures and industry magazines.

Art Print Catalogue –

Cover, section divider spreads and design template.

Frame Packaging –

Collection of frame packaging graphics.

Apropos - Graphic Design & Research Studio » Icon Art Publishing