SEARCH:
RSS Feed / Atom: Subscribe for News & Updates
27.05.17 - 

Helly Hansen:

-

HH_DavidThe Winter 2002 magazine campaign was built around the wintersports pro-team. Designs were produced for 5 skiers and 5 snowboarders. Photographer Ray Watkins was commissioned to produce a series of images in a documentary/reportage style. Read More >

-

hh_0405logo
Evolved from the rectangular Helly Hansen logo, a field frame was taken as the graphic theme for the 2004/05 seasons. Read More >

-

HH_summer_1We worked closely with the Marketing Department at Helly Hansen’s head office near Oslo, mixing dramatic action photography with a second colorised image to create an energetic aspirational message. The Spring/Summer 2002 Sailing campaign was run in core market magazines, lifestyle titles and point of sale. Read More >

-

helly_sign_sea
Our brand work began in 2002 but this was the first of the full visual languages produced for Helly Hansen. The marketing team wanted to shift customer understanding of the company, as it made the transition from a technical to a lifestyle brand. Read More >