Apropos - Graphic Design & Research Studio » Portfolio

Reebok ZigTech Apparel

Gareth — Tue, 18 Oct 2011 10:02:59 +0000

Over the Summer I worked on a series of POS designs for Reebok, extending the established ZigTech creative across a range of clothing. ZigTech is designed for running and gym training - the innovative zig-zag shoe sole returns energy to the wearer and the clothing features Celliant technology which transfers sweat away from the body. I worked on a series of POS templates including landscape and portrait formats, hanger graphics and swing tags.

Designs featuring Lewis Hamilton – not used in final creative.

Addendum: Shortly after I worked with Reebok Russia on a POS image promoting ZigTech hightop boots.

Reebok Men’s Toning

Gareth — Wed, 23 Mar 2011 12:58:29 +0000

Concept development project with Reebok for their men’s toning footwear range. Working with the Amsterdam marketing office to develop a campaign which explains the bosu-ball inspired pod technology of Reebok’s RunTone and TrainTone shoes to a male audience. The concept was applied to posters, vinyl graphics, countertop leaflet dispensers, and promotional items.

We designed a core information graphic, showing the movement of air from one pod to another, plus bold typography to illustrate improved fitness and strength.

RunTone and TrainTone moving-air pod information graphics.

Standard poster and locker-door poster formats.

Spinning ceiling hanger.

Counter top leaflet dispenser.

Transparent rubber bosu-ball shoe display and leaflet dispenser.

Postcards.

Gym towels and “magic” expanding flannels.

Branded drink dispenser cups and coffee holder, stress balls, gym card holder and lanyard…

Large format window and mirror “footprint” vinyls, fridge magnets and stickers.

Richard Legge Photography

Gareth — Mon, 06 Dec 2010 12:05:23 +0000

Recent work on a new identity for photographer Richard Legge. Richard studied at the Norwich School of Art and has worked internationally for publications including Vanity Fair, Indian Vogue, The Observer, The Telegraph, The Times, Kraken Publishing and Blueprint Magazine. He has also worked with me on Musto projects and with Yamaha on brand commissions. The full logotype can be disassembled – the central RLP circle used as a social media avatar, the outer ring embossed/stamped onto limited edition prints.

Single colour business cards printed onto grey and orange Colorplan by Orange Advertising in Covent Garden.

Cambridge Creative Network

Gareth — Wed, 13 Oct 2010 12:33:42 +0000

It’s early days but the Cambridge Creative Network plans to offer a showcase and networking forum for artists, designers, writers, musicians – in fact anyone working creatively in the Cambridge area. Apropos created a simple identity appropriate to this very broad church. The site will launch in a few weeks but for now interested parties can join the CCN Facebook Group.

LOVEFiLM

Gareth — Mon, 20 Sep 2010 17:22:47 +0000

I’m currently working with LOVEFiLM helping to develop a graphic DNA as part of the ongoing evolution of their website. More news as and when I’m able…

Reebok Kids

Gareth — Sun, 04 Jul 2010 13:52:14 +0000

A series of POS layout ideas for Reebok’s range of pre-teen children’s trainers. We made characters and other graphic elements, as if drawn by children. These elements were used to represent the lively imaginations of kids at play. Princesses, woodland animals, hearts, flowers and stars for the girls – robots, astronauts, dinosaurs, tigers and super heroes for the boys. Less figurative, more graphic elements for the older children.

Magenta Retail

Gareth — Thu, 01 Jul 2010 13:11:09 +0000

Magenta Retail provides an International retail consultancy service to premium brands including Delsey Luggage and The Conran Shop. We designed a visual language before applying to business cards (2 colour foil block – printed by Generation Press) and a simple website (built by White Horse Web). Visit www.magentaretail.co.uk to find out more.

Dave Trott – The Typographic Circle

Gareth — Thu, 11 Feb 2010 10:35:06 +0000

A1 poster designed for Dave Trott’s talk to The Typographic Circle. We worked on a variety of ideas before Dave chose this direction. He suggested it be displayed upside down to better reflect the subject of his presentation – Creative Mischief. The design is stripped back to a minimum, following the Typo Circle’s visual language and using negative space to emphasize the title. The Typographic Circle logo is modified from “typ” to “trott”, also made into 1″ button badges. Printed by The Good News Press, on GF Smith’s Mohawk Superfine Ultrawhite Eggshell.

Dave Trott is an influential advertising creative whose 30 year career includes the “Lipsmackin’ thirstquenchin’ acetastin’ motivatin’ goodbuzzin’ cooltalkin’ highwalkin’ fastlivin’ evergivin’ coolfizzin’” Pepsi commercials and “Hello Tosh, got a Toshiba” ads voiced by Ian Dury. He now runs CST Advertising, writes Dave’s Blog and has published a new book called Creative Mischief.

Ilsa Parry

Gareth — Mon, 18 Jan 2010 14:28:45 +0000

New logotype and identity for the Liverpool based product designer.
In October 2009 Ilsa Parry won the BBC Design For Life TV series in which 12 designers competed for a placement at Philippe Starck’s Paris studio. Ilsa’s products are designed for modern living, whether a ghost shaped low-voltage children’s night light, drinks glasses designed for outdoor use, seating concepts, etc. We wanted to create an identity that alluded to her unique and innovative approach and researched a number of graphic directions with Ilsa before arriving at the final idea.

The fractured logo is bold, distinctive and memorable. The identity needs to support Ilsa as her diverse business develops. It communicates a distinct creative voice and demonstrates the sophistication and quality of her work. The logotype will be rubber stamped onto packaging and foil blocked onto business stationery.

Michelle Thompson

Gareth — Wed, 04 Nov 2009 10:05:20 +0000

Identity and web design for illustrator Michelle Thompson. Thompson works internationally for clients as varied as Friends of the Earth, The Royal Mail, Penguin, BBC, The Guardian, Toronto Globe & Mail, Virgin Records and Marks & Spencer. She created the cover art for Cherie Blair’s book The Goldfish Bowl and has collaborated with Vaughan Oliver on an advertising campaign for Italian fashion brand Aspesi.

Michelle’s work combines found materials, printed ephemera, letterpress, photography and drawn elements. The new site opens with a splash screen of graphic elements taken from Michelle’s extensive archive – offering a flavour of her working process. We also designed a simple logotype representing her deconstructive approach. The site includes a concise portfolio of recent work, an extensive archive, plus a shop and blog. The identity is currently being applied to Michelle’s business stationery.

Site design by APROPOS, built by DEKKO.