Apropos was started in North London by Gareth Wild in the Spring of 2000. He provides graphic design, art direction and cross-media design solutions including advertising and brand identity. Clients have included Reebok, Tommy Hilfiger, Helly Hansen, Faber & Faber, Channel Four and LOVE FiLM. Also smaller businesses, start-ups and freelancers.
Apropos design to support client messages, anticipating trends and wider cultural influences to deliver appropriate solutions. Research is at the heart of our process and we invest time gathering information from primary sources in advance of their absorption into the mainstream. We also undertake personal design projects and experiments.
We have gathered a network of industry specialists – including researchers, planners, printers, photographers, film makers, set designers and programmers. This means we can build teams with appropriate experience and skills around each client project.
Gareth originally trained in scientific illustration and worked as a medical artist at Addenbrooke’s Hospital Cambridge, then St Bartholomew’s Hospital London.
Following an MA at the Royal College of Art, Gareth worked as a graphics artist at The Daily Express, then at Neville Brody’s Research Studios where projects included development of the Guardian Unlimited website, work with wintersports brand Salomon and Macromedia software. Gareth has exhibited at The London Design Festival, The Photographer’s Gallery and Anti-Design Festival. He also runs an occasional pop-up gallery with his partner Michelle Thompson.
We have run Apropos from a variety of studio spaces, starting with a bedroom in Wood Green, followed by a barn in the Essex countryside to a 1920′s office above a high street car showroom today.
From a series in the barn studio during development of Reebok Football campaign and a personal research project, May 2006
Photography by Richard Legge