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22.11.17 - 

Design, Research &
Communication Studio:

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The new site aims to demonstrate the connected and collaborative nature of Aid & Abet’s (David Kefford and Sarah Evans) work – to catalogue projects, promote forthcoming events, and provide a channel for communication with other artists, partners, curators and commissioning institutions.

The site explains the activity at ELAN, Aid & Abet’s Cambridge based collaborative studio/exhibition/performance space…

“…a hybrid space that overlaps studio, research lab and presentation space, designed to share with the public both the process and the results of artistic experiments.”

…and the work of David & Sarah as Aid & Abet, whose collaborative projects often extend beyond the studio, incorporating sculpture, drawing, moving image, live events, performance and workshops.

“Aid & Abet has a collaborative and participatory approach that enables groups to work together and explore everyday life through creative activity.”

We met to discuss the site, what David and Sarah wanted from it, who it was for, and the range of information it needed to convey. Through a series of meetings and paper-prototyping sessions we arrived at a simple/contemporary interface – a Tumblr style homepage offering a variety of project jump-off points to individual project articles. With such a diverse creative practice, a clear site structure was important. The colours, typography and graphic line device are consistent with the ELAN space visual identity. The site was created in WordPress, which allows the site to be managed by the artists themselves. Visit the site now at aidandabet.co.uk

Site build by Dan Luton at Toolbox Digital.

Other work with Aid & Abet:
The Soft Landscape book (2015)
GRAVEL NW Cambs residency invites/poster (2015)
ELAN visual identity (2016)
The Soft Landscape zine (2017)

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Posted: May 26th, 2017
© Apropos 2017