ELAN (Experimental Local Area Network) is a new project space run by artist group Aid & Abet (David Kefford and Sarah Evans). Part of the CB1 development in Cambridge, ELAN is a studio, exhibition, performance and events venue. A hub for contemporary visual art, experimentation and creativity.
Apropos- have been working collaboratively with David and Sarah to develop an identity for ELAN. A series of discussions, revisions, provocations and reactions have resulted in a minimised visual language. An industrial monospaced font paired with fluro pink/green colours and an irregular and wandering graphic line. The message is, we hope, inclusive and welcoming, provocative, ambitious and experimental… but most of all appropriate to the practice of the artists and their plans for ELAN, reflective of contemporary culture, whilst appealing to a broad demographic of local residents and the wider artistic community.
The identity has been applied to the exterior of the studio space (panels, door and window graphics). A new website is in production showcasing the Aid&Abet archive, solo projects and collaborations, plus a programme of events at ELAN and beyond (launching 2016).
© Apropos 2017