The Winter 2002 magazine campaign was built around the wintersports pro-team. Designs were produced for 5 skiers and 5 snowboarders. Photographer Ray Watkins was commissioned to produce a series of images in a documentary/reportage style. Riders are captured in their homes and other familiar locations, doing what they like to do out of season (campaign had to be created during the Summer). Portraits are accentuated with smaller an snow details. Helly Hansen is an authentic brand and we wanted to reflect this within the design. There is no copy line, just the rider name and brand. The images were combined in a layered style referencing photographic accidents and double exposures.
© Apropos 2017