Design Essentials is an independent shop sourcing products from a diverse selection of artists and designer-makers. We created a simple, bold, typographic brand identity and applied it to stationery, advertising, window graphics, product launch events and in-store communication.
Tour de France Campaign:
To promote a collection of Tour de France themed products we created posters, window displays, graphic boards and signs for a launch party. Posters and a display in the local Tourist Information Centre window were written in franglais – an irreverent mash-up of French and English language popularised by Miles Kington’s “Parlez Vous Franglais?” column in Punch magazine in the late 1970’s. The provocative campaign caused a little confusion, much discussion and some anger in the town – the TIC staff received numerous complaints, the grammar was corrected on several posters, another was given 4/10, others were defaced or removed. The debate helped raise awareness of the shop and launch event.
Design Essentials Brand Identity:
We created a simple brand identity lending itself to a high-impact window campaign. Bold type in bright colours with a distinctive sense of humour were chosen to reinforce the unpretentious philosophy and accessible high-street design offer. We designed a logotype and business stationery, and our friends at Tela have updated DesignEssentials.org.uk with the new livery. The window campaign is supported through social media channels, #love_x campaign hashtag, and a series of seasonal avatars.
© Apropos 2017