Concept development project with Reebok for their men’s toning footwear range. Working with the Amsterdam marketing office to develop a campaign which explains the bosu-ball inspired pod technology of Reebok’s RunTone and TrainTone shoes to a male audience. The concept was applied to posters, vinyl graphics, countertop leaflet dispensers, and promotional items.
We designed a core information graphic, showing the movement of air from one pod to another, plus bold typography to illustrate improved fitness and strength.
© Apropos 2009