A series of POS layout ideas for Reebok’s range of pre-teen children’s trainers. We made characters and other graphic elements, as if drawn by children. These elements were used to represent the lively imaginations of kids at play. Princesses, woodland animals, hearts, flowers and stars for the girls – robots, astronauts, dinosaurs, tigers and super heroes for the boys. Less figurative, more graphic elements for the older children.
Posted: July 4th, 2010
© Apropos 2009
© Apropos 2009