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	<title>Comments on: Musto</title>
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	<link>http://www.apropos-site.com/2009/09/28/musto-2/</link>
	<description>Design, Research &#38; Communication Studio</description>
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		<title>By: www.59HighStreet.com &#124; Apropos &#8211; Graphic Design &#38; Research Studio</title>
		<link>http://www.apropos-site.com/2009/09/28/musto-2/comment-page-1/#comment-6328</link>
		<dc:creator>www.59HighStreet.com &#124; Apropos &#8211; Graphic Design &#38; Research Studio</dc:creator>
		<pubDate>Tue, 16 Nov 2010 13:11:05 +0000</pubDate>
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		<description>[...] up the road from us in London. I have worked with Rich on a few projects, most recently on the Musto [...]</description>
		<content:encoded><![CDATA[<p>[...] up the road from us in London. I have worked with Rich on a few projects, most recently on the Musto [...]</p>
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		<title>By: Andy Towne</title>
		<link>http://www.apropos-site.com/2009/09/28/musto-2/comment-page-1/#comment-229</link>
		<dc:creator>Andy Towne</dc:creator>
		<pubDate>Fri, 04 Dec 2009 14:26:58 +0000</pubDate>
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		<description>I worked with Gareth to create a brand visual language (VL) at Helly Hansen, Reebok (football) and Musto. This VL was used to create a distinctive, powerful and consistent identity across all marketing and product communications. Gareth demonstrated a remarkable ability to interpret graphic and visual trends to find relevant and creative solutions which, at times, were going to market 18 months into the future. He then has a commercial and pragmatic approach to applying these to a brand and is responsive and committed. Strongly recommended. Andy Towne - CEO Musto</description>
		<content:encoded><![CDATA[<p>I worked with Gareth to create a brand visual language (VL) at Helly Hansen, Reebok (football) and Musto. This VL was used to create a distinctive, powerful and consistent identity across all marketing and product communications. Gareth demonstrated a remarkable ability to interpret graphic and visual trends to find relevant and creative solutions which, at times, were going to market 18 months into the future. He then has a commercial and pragmatic approach to applying these to a brand and is responsive and committed. Strongly recommended. Andy Towne &#8211; CEO Musto</p>
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		<title>By: Howard Watkin-Jones</title>
		<link>http://www.apropos-site.com/2009/09/28/musto-2/comment-page-1/#comment-32</link>
		<dc:creator>Howard Watkin-Jones</dc:creator>
		<pubDate>Mon, 19 Oct 2009 11:48:43 +0000</pubDate>
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		<description>Managing  the first global Musto go to market meeting for the new CEO, together with the launch of the new brand identity, was a great project – made all the easier by the involvement of the creator and guardian of the brand identity, Gareth. In his quiet professional and unflappable manner he gently but effectively ensured all the varied event visual demands stayed within the brand visual language parameters – resulting in a spot-on total brand visualisation which contributed massively to a very successful event and a very happy CEO!</description>
		<content:encoded><![CDATA[<p>Managing  the first global Musto go to market meeting for the new CEO, together with the launch of the new brand identity, was a great project – made all the easier by the involvement of the creator and guardian of the brand identity, Gareth. In his quiet professional and unflappable manner he gently but effectively ensured all the varied event visual demands stayed within the brand visual language parameters – resulting in a spot-on total brand visualisation which contributed massively to a very successful event and a very happy CEO!</p>
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		<title>By: Richard Legge</title>
		<link>http://www.apropos-site.com/2009/09/28/musto-2/comment-page-1/#comment-30</link>
		<dc:creator>Richard Legge</dc:creator>
		<pubDate>Sun, 18 Oct 2009 16:14:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.apropos-site.com/?p=2167#comment-30</guid>
		<description>This was the dream job really, the brief was to go out and shoot a collection of Autumn/Winter landscapes. No art direction or hair and make up that goes with the fashion shoots, &quot;just come back with some great shots&quot;. This pretty much sums up most of my jobs working with Gareth, love them.</description>
		<content:encoded><![CDATA[<p>This was the dream job really, the brief was to go out and shoot a collection of Autumn/Winter landscapes. No art direction or hair and make up that goes with the fashion shoots, &#8220;just come back with some great shots&#8221;. This pretty much sums up most of my jobs working with Gareth, love them.</p>
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