Comments on: Reebok Football 07/08

By: Roddy D'Arcy

Roddy D'Arcy — Mon, 23 Nov 2009 08:23:38 +0000

The visual language that Gareth created was the inspiration behind the design of the product range – It was the starting point, the catalyst, and in the end it was what made the product relevant to it’s target consumer. Apropos ability to break down the brief into the raw elements of design provided me with ‘ingredients’ necessary to build the product range. It was fun too.
Roddy D’Arcy – Freelance Product Designer

By: John Zaheer-Flaherty

John Zaheer-Flaherty — Mon, 16 Nov 2009 10:16:26 +0000

We asked Apropos to develop a visual language that would allow us to connect all of our Reebok football activity throughout product and marketing communications regardless of channel and allow us to communicate in a distinct tone of voice whilst expressing our brand personality. The visual language that Apropos developed delivered this perfectly. It enabled us to bring to life our positioning of ‘More than just the 90 minutes’ by referencing typographic, graphic, colour and language trends emerging in the lifestyle arena and applied them to sport. This gave us a completely different look and feel from other major brands and enabled us to achieve greater cut through with consumers. The visual language also connected communication to product by supplying a product style guide that featured similar attributes such as logo styles, fonts and colour references. This meant that the attitude that we communicated via advertising and digital was translated in some way onto product enabling consumers to make a clearer connection between the brand they saw/heard and ultimately wore. All in all a great job.
John Zaheer-Flaherty – European Marketing Director for Lifestyle at Reebok

By: Roy

Roy — Fri, 30 Oct 2009 11:22:45 +0000

Working with Gareth on this project was really rewarding. Not only did he gives us great creativity but it was in the context of a practical framework that could really work as ‘glue’ across the project and be expressed in multiple consumer touchpoints which significantly enhanced its impact in the marketplace. On top of that his unassuming style meant that he was a pleasure to work with as a client and critically also ensured he could inhabit the world of multi agency egos and produce a collaborative result.
Roy Gardner – VP Brand Marketing EMEA Reebok