Another walk this afternoon. Today I came across, I mean I found, a lot of porn. Hard to think of anything that is more out of context at the side of a country road than a porno mag. Particularly like the Lucozade energy drink wrapper next to these two mags. Porn has a distinct design style. Bright colours and curvy bold type, like a grown-up version of the Beano. It’s a short-hand for sex that’s been adopted by all kinds of organisations, particularly if they’re targetting men. Take your pick of girl-band CD covers, club culture, deodorant commercials, etc. The graphic language of porn must be unique in that it’s familiar to men across the generations. There isn’t a porn style for the over 60′s, and one for the 18-30 market, there’s just generic PORN. It’s a tried and tested formula. Top shelves today don’t look much different to those 30 years ago.