We worked closely with the Marketing Department at Helly Hansen’s head office near Oslo, mixing dramatic action photography with a second colorised image to create an energetic aspirational message. The Spring/Summer 2002 Sailing campaign was run in core market magazines, lifestyle titles and point of sale.
Posted: September 23rd, 2006
© Apropos 2009
© Apropos 2009
getting the two main levels of information (action and garment details) to be communicated in such an aesthetic (read -nonclunky!) way was a true feat of graphic genius … fabulous.