In February 2006 Apropos was asked to create an in-store graphic style for a campaign to promote a limited edition of the Reebok Classic trainer collection. The slogan “England Win You Win” explained the offer – should England win the World Cup, Reebok would refund the cost of the trainers. The campaign ran exclusively within JJB and Intersport stores. We designed a simple A3 promotion, creating our own imagery and hand painted lettering reflecting the home made supporters banner. This was later adapted for web and in-store equipment.
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© Apropos 2017