Icon is a greetings card and print/frame manufacturer. Apropos provided a general design and consultancy service. We created design templates for themed card collections, trade shows, promotional material, advertising and packaging. The Icon corporate logotype mixes the classical Baskerville typeface with a contemporary and individual graphic element. We wanted the brand to communicate values of reliability and quality with those of modernity and innovation.
Product Sub-Brands –
Cult Images -
A series of cards initially based on classic black and white photographs of stars from the 1950′s – 80′s. This was later developed to include colour images. We designed a graphic style referencing headine type of the sixties, record covers and movie posters. Various typographic layouts were provided, including vertical and horizontal options.
Lyric –
Series of cards taking quotations as the subject. A special green was used to brand the series.
Exposure –
Designed for a series of fine art photography cards.
Red Sexy -
Risqué subject matter for the 18+ age group, students, office party, hen/stag night. The imagery concentrates on the bizarre, unconventional and borderline disgusting.
Flashback –
A series of cards affectionately satirizing 70′s and 80′s pop acts. This collection used a silver ink with glitter printed as a special, plus a silver envelope.
Trade Stand Graphics –
Apropos designed and supplied graphics for various trade fairs in Europe and the US.
Advertising –
Trade show brochures and industry magazines.
Art Print Catalogue –
Cover, section divider spreads and design template.
Frame Packaging –
Collection of frame packaging graphics.
© Apropos 2009