Design, Research &
Communication Studio:

A1 poster designed for Dave Trott’s talk to The Typographic Circle. We worked on a variety of ideas before Dave chose this direction. He suggested it be displayed upside down to better reflect the subject of his presentation – Creative Mischief. Read More >

New logotype and identity for the Liverpool based product designer.
In October 2009 Ilsa Parry won the BBC Design For Life TV series in which 12 designers competed for a placement at Philippe Starck’s Paris studio. Read More >

Identity and web design for illustrator Michelle Thompson. Thompson works internationally for clients as varied as Friends of the Earth, The Royal Mail, Penguin, BBC, The Guardian, Toronto Globe & Mail, Virgin Records and Marks & Spencer. She created the cover art for Cherie Blair’s book The Goldfish Bowl and has collaborated with Vaughan Oliver on an advertising campaign for Italian fashion brand Aspesi. Read More >

In January 2008 Apropos- was commissioned to carry out a comprehensive brand re-positioning exercise. Musto was established by British Olympic sailing medallist Keith Musto in 1965. Their product is worn by Ellen MacArthur and the majority of sailors in the Volvo Ocean and Vendee Globe races. Read More >

BT Fresca were appointed to re-design Musto’s web site and upgrade to full e-commerce facility. Apropos- briefed and worked with the development team. We also provided graphic components – banners, graphics, background imagery and textures. The site launched in March 2009. Read More >

Series of product specific designs for core market publications – eg. Horse & Hound and Yachting World. Also, premium advertising templates for event sponsorship and lifestyle magazines. Simple designs reinforcing the authentic and technical brand message. Read More >

We designed a book to illustrate the new brand vision, which was distributed among delegates at the global sales meeting. Richard Legge was commissioned to photograph behind the scenes at the Musto factory. The cover was foil blocked. Read More >

Autumn/Winter 2008 Equestrian, Shooting and Lifestyle range brochures. A series of A5 booklet inserts, distributed in magazines. The Lifestyle brochure was photographed by Richard Legge – a one day shoot at locations on the Devon coast. Read More >

2006/7 introduced a photocopied punk inspired graphic style. 2007/8 evolved to a hand-made DIY, protest banner inspired language. 2008/9 builds on the established counter-culture themes and goes back to basics with early computer graphics. Read More >

M&C Saatchi asked us to create press packs for the launch of Tommy Hilfiger’s new range of suits endorsed by Thierry Henry. The launch event was held at the Royal Academy in London. Packs consisted of a folder/brochure, with CD and headed stationery. Read More >